Stories aren't just for fairytales

Stories aren't just for fairytales

December 21, 2020

There are so many great ideas in the world but so few of them are told with a great story. It’s one of the most mind-blowing things I encounter on a daily basis. I’ve met people working in the coolest jobs, creating a beautiful future, and yet they tell me about their idea or company with the excitement of cement drying.


Cement drying isn’t fun. Sure you think it might be fun to go stick your handprint in the cement but go watch The Office when Michael Scott put his face into the wet cement. That’s how I feel when I hear most people describe themselves, their company, and their ideas.


Why do they struggle so much? Some of them have great facts and figures to rattle off at me but I don’t care. People don’t care. 


People care about one thing. How it affects them. So if your numbers, stats, and facts don’t affect them, you won’t be leaving any impact on them.


The best way to solve this is to use storytelling to describe what you do or who you are. Stories connect with people. It’s in our DNA. You can find them in any ancient text and there’s a reason even non-fiction books try to weave in stories. 


Your visionary idea won’t go anywhere without supporters.


Your visionary idea won’t go anywhere without funding.


More and more the issue isn’t finding a good idea but instead, it’s finding the good idea out of the multitude of choices. The world has more good ideas than it can handle. 


The noise drowns out the good ideas and they aren’t shining through. There is no bat signal being lit. It’s broken. The light needs to be changed. Not everyone sees a story everywhere and a way to shine through all the noise.


Show me an idea and I can tell you a story. 


Show me a visionary founder and I can tell you a story.


For years as a trial lawyer, my job was competitive storytelling. The winner decided on life and freedom. The power of great storytelling is hard to fathom. The power can be learned, taught, and amplified.


It’s time that more people started using this power. You will be able to brag without bragging. 


Build credibility and likeability at the same time. Electrify your audience and create a real emotional impact that leads to standing out from the crowd.


Do you really think The Iliad is the only story that existed in Ancient Greece?


There’s a reason it survived and is studied even today.


You need an origin story. You need a brand story. You need a go-to story.


I can help with that.

Robbie@robbiecrab.com

I help visionary founders, tech startups, and CEOs craft and clarify their story and narrative to attract funding, talent, and ideal customers.

Photo by Clem Onojeghuo on Unsplash


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Performative Speaking uses storytelling ideas that incorporate other forms of art, culture, media, and pop culture to create the mood, feeling, or vibe in the audience to convince them of a position.

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