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by Robbie Crabtree

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Why delusional confidence like Conor McGregor is good

Why delusional confidence like Conor McGregor is good

Then one of them cut through the noise.“Enough with all this bullshit, I want to know what really drives you.”That sent me on a 24 hour deep dive into who I am, what I care about, and ultimately my view on the world.

The perfect tv character for the entrepreneur

The perfect tv character for the entrepreneur

Tommy Shelby is the perfect television character. I don’t say this lightly because it took me a while to finally embrace this position. I didn’t want to say this. I wanted it to be someone from The West Wing or Parks and Rec because after all, those are more culturally appropriate.

What makes a great storyteller?

What makes a great storyteller?

What makes a great storyteller? The simple truth is that it’s part content, part structure, part delivery, and all magic. Think back to the best storytellers you know. They build tension and create scenes that come to life. They make you care about the characters...

Why the fear of public speaking isn't your fault

Why the fear of public speaking isn't your fault

People fear public speaking. They fear the judgment from others and the possibility of failure. They hate the sound of their voice. They ramble or shut down.

Things Happen Slowly, Then All At Once

Things Happen Slowly, Then All At Once

What happens when life suddenly changes?Maybe it’s not so sudden for what I’m writing. I don’t mean the car accident that leaves a person paralyzed type change.

Create Content for the Long Game

Create Content for the Long Game

Luckily I found my way back to writing. And no this isn’t just an article where I talk about my journey because it’s a lesson for every creator and entrepreneur.

Expertise as Leverage

Expertise as Leverage

“Speak softly and carry a big stick; you will go far.” At first reading this statement feels aggressive but it relates to today’s entrepreneurs, founders, and even creators because it’s all about confidence in your expertise.

The right mindset to build an empire

The right mindset to build an empire

Do you remember that line from Walter White? "I'm in the empire business". It's a mindset that more creators, entrepreneurs, and founders will benefit from in the difficult journey they embark upon.

The Best Way to Start and Finish Any Talk

The Best Way to Start and Finish Any Talk

The two most important and hardest parts of any talk are the beginning and the end. Learn 3 ways to start and finish a talk that all take advantage of the best technique to bring it all together.

The Words I Overheard that Changed My Career

The Words I Overheard that Changed My Career

“We the jury find the defendant, NOT GUILTY.”Stunned and in shock I sat there. My brain started going a million miles an hour. I could hear the defense attorney and defendant congratulating one another.

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Performative Speaking uses storytelling ideas that incorporate other forms of art, culture, media, and pop culture to create the mood, feeling, or vibe in the audience to convince them of a position.

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