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Hi, I'm



This is Performative Speaking.

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Performative Speaking uses storytelling ideas that incorporate other forms of art, culture, media, and pop culture to create the mood, feeling, or vibe in the audience to convince them of a position.

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What is Performative Speaking and Why?

Performative Speaking (PS) is about using other forms of art as references to create a specific vibe, mood, or feeling in the listener using different speaking tools and techniques.

Performative Speaking is art and just like other art forms, the goal is to create emotion in the audience.


The philosophy behind Performative Speaking developed over my career in 102 jury trials on cases such as murder, robbery, and child abuse.

Over the past 4 years I've taught this as part of Persausive Speaking at SMU Law School & as a coach of the national mock trial team there.

I've worked with leaders from Apple, Google, Reddit, Facebook, Venture Capital Firms, and many founders from the seed to Series C levels as a coach and consultant.

I speak on why everything in life is sales and how the best leaders and companies create powerful stories to become unbeatable.

Email me for speaking engagement requests at

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Memories I Enjoy

Robbie Crabtree in front of a surfboardRobbie Crabtree with his parentsRobbie Crabtree in a shrineRobbie Crabtree in a family weddingRobbie Crabtree in Colombia 2Robbie Crabtree in a zen garden
lampsRobbie Crabtree at Astros Stadium with his fatherMountain covered with treesRobbie Crabtree surfingRobbie Crabtree in GuatemalaRobbie Crabtree in a tuxedo
Robbie Crabtree in front of a bridgeRobbie Crabtree wearing a blue scarfRobbie Crabtree presenting in a Zoom calla tram in PortugalSilhouette of camelsRobbie Crabtree with his family
Robbie Crabtree drinking with friendsCambodiaRobbie Crabtree with a girlfriendMural in ColombiaRobbie Crabtree in Colombiaa boat in Thailand
the winged samothrace

Three Things
I'm Currently
Working On


Make it simple but significant.

- Don Draper

1. Coaching ambitious and driven entrepreneurs, salespeople, and CEOs.

2. Consulting work with founders and also professional speakers.

3. My course Performative Speaking.

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Where to Read My Work