Robbie Crabtree
Former Trial Lawyer robbie@robbiecrab.com
Private Narrative Strategy and Execution · Series B and C

Pre-unicorn and unicorn rounds, where being good is no longer enough.

I work with founders before and during major Series B and C rounds, building the case investors must believe.

$1.7BRaised by my clients
From the firms that shape their categories
Andreessen Horowitz · Founders Fund · Khosla Ventures · NEA · Insight Partners · Meritech Capital · Redpoint Ventures · Ribbit Capital · Menlo Ventures · Forerunner Ventures
Robbie Crabtree
RC
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The Work

Traction is not the bar anymore. Belief is.

At Series B and C, investors already expect traction, customers, market, and ambition. The bar is whether they see the company clearly enough to believe the case, fight for it, and carry it back correctly when you are not in the room.

My job is to build that case with you, shape every piece of material that has to support it, and make sure no investor is ever underselling your ambition and destiny.

01
The Case

The work begins long before the deck.

Before the market has started to price the company at all, we sit down together and define what investors must believe for this to become an obvious investment: why this market, why now, why this company, why this founder, and why this particular outcome.

Once that case exists, everything else follows from it. The materials, the talk track, the objection map, the IC logic, the way you carry the company in the room. Each piece is built to make the company understood correctly, compared correctly, and carried with conviction.

02
The Raise

The work does not stop when the raise begins.

Investor feedback becomes signal. The case sharpens against real questions, weak points close before they spread, and the round never drifts into confusion, delay, or the wrong comparison.

This is private, 1:1 work, direct with the founder, built around a small number of serious raises at any one time.

03
Who I Work With

Founders who demand every advantage and expect confidentiality.

For the right founder, references can be made available privately.

The company cannot move into the next league while you are still explaining it like the last round. The work is not to make you more inspirational. It is to make you effective at the level the company now has to win at. What this builds is the version of you that makes the path to an industry-defining company, and founder, both obvious and inevitable.
Robbie Crabtree
Contact

Most founders come through people I already trust. If you are not being referred but believe this is the right moment, email me directly. Include your company, stage, raise timing, and target outcome. I respond within a day, often sooner.

Engagements are retainer-based and start at a minimum of $25,000 per month. I often work with founders well beyond a single raise, through long-term incentive structures that continue as the company moves toward, and past, unicorn status.

Robbie Crabtree · Private Narrative Work for Growth-Stage Founders